Korea’s state tourism agency said yesterday that it is aiming to attract 70,000 health tourists this year, more than double the number from 2009.
The state-run Korea Tourism Organization will promote the country’s medical tourism programs to potential tourists via foreign media, the company said.
The KTO will also expand its one-stop service center for medical tours located in Incheon – Korea’s main gateway – by setting up a branch in Busan, located on the southern tip of the Korean Peninsula.
Last year, the KTO attracted 29,100 health tourists from Japan, China, Russia and Kazakhstan.
The organization is aggressively trying to lure more health tourists through its 27 overseas branches.
The KTO held a road show in late November in the Vietnamese cities of Ho Chi Minh and Hanoi.