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لا تزال أمريكا أكثر الدول إثارة للإعجاب على مستوى العالم

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الصورة الرمزية
كتب بواسطة رئيس التحرير

نيويورك - تواصل الولايات المتحدة ريادتها للعالم في الصورة العالمية ، وفقًا لـ GfK Roper Public Affairs & Corporate Communications ، وهو قسم من GfK Custom Research North America ، ورائد

نيويورك ـ لا تزال الولايات المتحدة تقود العالم في الصورة العالمية ، وفقًا لـ GfK Roper Public Affairs & Corporate Communications ، وهو قسم من GfK Custom Research North America ، والمستشار السياسي الرائد Simon Anholt. تظهر نتائج مؤشر Anholt-GfK Roper Nation Brands (SM) (NBI) لعام 2011 ، والذي يقيس الصورة العالمية لـ50 دولة ، أن الولايات المتحدة تحتل المرتبة الأولى للعام الثالث على التوالي كأمة تتمتع بأفضل سمعة عامة. .

Among the top 10 countries, the United Kingdom has overtaken France for third place and Australia has passed Switzerland to place eighth. The United States’ score lead over second place Germany has widened compared to last year. “The strengths of America’s international standing continue to be innovation, opportunities and vibrancy. While the country still does not make the top 10 list for the way it governs domestically and behaves globally, it has made significant improvements in the area of governance,” said Simon Anholt, NBI founder and an independent advisor to over forty heads of state and heads of government around the world. “The tumultuous political and economic climate across Europe has actually benefited the U.S. in that respect, and raised the country’s governance ranking over Spain, Italy and Ireland.”

مؤشر Anholt-GfK Roper Nation Brands (SM)

التصنيف العام للعلامة التجارية

(أفضل 10 دول من 50 دولة)

2011
2010

1
الولايات المتحدة
الولايات المتحدة

2
ألمانيا
ألمانيا

3
المملكة المتحدة
فرنسا

4
فرنسا
المملكة المتحدة

5
اليابان
اليابان

6
كندا
كندا

7
إيطاليا
إيطاليا

8
أستراليا
سويسرا

9
سويسرا
أستراليا

10
السويد
السويد

المصدر: 2011 و 2010 Anholt-GfK Roper Nation Brands Index (SM)

تم إجراء مسح NBI لعام 2011 في الفترة من 6 يوليو إلى 25 يوليو في 20 دولة متقدمة ونامية رئيسية تلعب أدوارًا مهمة ومتنوعة في العلاقات الدولية والتجارة وتدفق الأعمال والأنشطة الثقافية والسياحية. تستند نتائج الاستطلاع إلى تصنيفات 50 دولة من قبل 20,337 مستجيبًا حول أسئلة في ست فئات: الصادرات ، والحوكمة ، والثقافة ، والناس ، والسياحة ، والهجرة / الاستثمار. يعتمد الترتيب العام في NBI على متوسط ​​هذه الدرجات الست.

“The upper echelons of the NBI are still populated by Western market economies. Brazil – the highest ranked developing nation – is only ranked 20th among 50 nations. The reputation world order is shifting. Among other things, the digital generation is affecting the momentum and trends,” said Xiaoyan Zhao, senior vice president and director of the NBI study at GfK. “We see that the ‘reputation haves’ of our study have considerably less strength in the eyes of the digital generation. The future belongs to those who deliver for and bond with the younger generation.”

This year’s NBI study has seen significant developments from many parts of the world. Egypt, undergoing economic and political stabilization, has dropped six positions to 33rd, making it one of the only two with a one-year dramatic change in position over the past four years. South Korea has been making steady gains, moving up to 27th this year from a rank of 30th in 2010 and 33rd in 2008. Cuba, while still ranking in the 40th, has recorded one of the two largest score gains this year, passing Saudi Arabia to hold 44th place.

The study also asked respondents if a country’s influence on world trade and economics will grow stronger or weaker in the next 10 years. China, Japan, Germany, the United States and Canada are the top five growing influences. “There are remarkably different opinions across survey countries, however, about both the influence, as well as the positive impact of the influence, on one’s own country,” said Xiaoyan Zhao, “For example, Japanese respondents rank Japan last in terms of growing influence, in stark contrast to global citizens’ ranking of 2nd for the home of Toyota, Sony and Nintendo, a gloomy national mood reflecting years of domestic economic malaise.” Globally, Germany ranks first for positive influence on respondents’ own country.